Addicted to mobile friendly? Us Too. 6 Reasons We Just Can't Stop
2. Utilize a detailed, keyphrase-focused headline high on the homepage
The heading on the top of the homepage (and every page) is either detailed or not. If not, the visitor may not be able to answer their first question: "Am I in the best location?"
It's likewise a chance to utilize a target keyphrase and indicate significance. However a great deal of marketers write something smart or unclear rather. However clear is better than clever.
Rather than compose a fancy, however vague headline, compose something detailed. Make certain that you describe what the company does high up on the page, above the fold.
Source: Outreach Plus Wait, the fold is still a thing?
Yes, there is a fold. For every visit on every screen, there is a viewable area. At the bottom is the well-known fold. To see anything below this line, that visitor needs to scroll.
Why and if this matters in web style is a hotly discussed subject. Here are 2 of the finest arguments: "There is no fold!" vs "The fold still matters." Obviously, there are countless screen sizes, varying from small to substantial. This site was seen on 958 different sized screens in the last month. So some designers say the fold is no longer appropriate. However here's the bottom line (get it?) There is still a fold for every single see and still an average fold for all visits. Tools like Hotjar show it clearly as a line in the scroll heatmap, for desktop/laptop, mobile and tablet.
So yes, there's a fold and it matters what you put above and below it. One study showed that visitors invest 80% of their time above the fold. So put your worth proposal, that 8-word variation of what you do, high up on the page, above the fold. 3. However do not put all of your calls to action at the top
Visitors might be investing more time there, however that does not indicate that they're prepared to do something about it. A great deal of persuasion takes place further down the page.
When Chartbeat analyzed 25 million visits they found that most engagement happens below the fold. Content at the top may be visible, it's not always going to be the most efficient place to put your calls to action. One caveat about this frequently-cited study: Chartbeat is used mainly by news sites, which are really various from marketing sites. Nobody does much above the fold on a news site! Typical design suggestions don't apply. Make sure to put calls to action further down the Learn here page, in any location where interest is most likely to be high.4. Make it a high page. Address all your visitors' concerns. More pixels indicates more space to respond to questions, address objections and add encouraging proof. If the visitor does not find an answer to an important concern, they can merely keep moving down the page. Once they are pleased, they'll just stop reading.