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Musical.ly was a popular short-form (15 seconds) video streaming and sharing app, with over 100 million users, up till August 2018. The app enabled users a wide variety of music and discussion options, with which they could lip sync and make amusing or entertaining videos. The app was widely popular with some material developers rising to the hall of popularity based upon their interesting material on Musical.ly. The users shared Musical.ly videos on social networks platforms like Instagram, additional driving the app's popularity. However, in August 2018, the app was taken control of by a Chinese business ByteDance and its users were transferred to Tik Tok. All of the content and accounts that were present on Musical.ly were instantly moved to the new Tik Tok app.TikTok is a short-form, video-sharing app that allows users to develop and share 15-second videos, on any subject. TikTok preserves a separate app for the Chinese market, known as Duyin, which has more than 300 million active month-to-month users. The new app's logo is a combination of the Musical.ly and Duyin logos.The TikTok app is based upon the exact same short-form video idea but is much more comprehensive in scope and unlike Musical.ly does not just focus on lip syncing to music., The TikTok app offers users a large choice of sounds and song bits, together with the choice to add unique impacts and filters. There is also an option to straight include videos created on your phone. In September, TikTok added the responses feature which allows users to tape their responses to videos and share. TikTok has also included a digital wellness feature that alerts users when they invest over two hours on the app. The new app is being promoted as a video-sharing social media. TikTok users can create a variety of videos ranging from challenges, dance videos, magic tricks, and amusing videos. The essential separating factor in between Musical.ly and Tik Tok is that the latter has a much wider scope for video creation. lated Material:
Considering that its launch, the TikTok app's popularity has actually been growing greatly. In October 2018, it was the most-downloaded picture and video app in the Apple store, internationally. The app apparently has collected over 500 million regular monthly active users, the US being the most popular countrywhere it has actually been downloaded over 80 million times. The app resembles and used by numerous stars, such as Jimmy Fallon, who helped drive the app's appeal. The app has actually paid partnerships with numerous stars, in various areas, who promote the app to local audiences. Jimmy Fallon's interest in the app started naturally however was later capitalised on by the app, through a paid partnership. In November 2018, Jimmy Fallon began a "difficulties" area on his program and used TikTok as a platform for the obstacle. He advised his viewers to handle the #TumbleweedChallenge and post videos on TikTok of themselves rolling like a tumbleweed. The TV host himself took the challenge, to start this trend. The Tik Tok app likewise has star partnerships in other areas. When it introduced in Japan, the talking tom app roped in celebs like Kinoshita Yukina, Kyary Pamyu Pamyu, and Watanabe Naomi. In Thailand, TikTok collaborated with social networks star Kaykai Salaider, and in India with Aashika Bhatia. Celebrity collaborations have been a key technique in TikTok's geographical expansion method. The app uses celebrities and influencers to drive buzz around the platform and produce viral content. These celebs not only post content on TikTok however also promote TikTok on other social networks channels. For example, in the post listed below, Indian star, Aashika Bhatia, promoted the TikTok app on Instagram.The current appeal of the TikTok app is astonishing however still does not guarantee that it will ever reach the levels attained by other social media networks like Instagram and YouTube. Vine was an extremely popular video-sharing platform back then, but it is entirely out of the picture now. And there are numerous other apps that quickly rose to popularity and then vanished.
To maintain its existing popularity, TikTok will need to keep innovating and finding new methods to engage their user base. They will also need to make the platform more marketing-friendly for brands in order to develop the app as a social media network that is going to remain.
With more brands aiming to TikTok to even more expand their social networks marketing reach, TikTok is on the right track. If it has the ability to capitalise on brand engagements, it makes certain to grow further and might even be able to take on other social media platforms.

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